I didn't set out to build a caregiving consultancy.
I set out to figure out how to care for my parents well — from another country, while raising my own family, while holding down a career — without waiting until something went wrong to start paying attention.
That problem turned out to be harder than anything I'd managed at work.
Not because it was more complex. But because no one had built the systems for it yet.
Care across three countries
My parents are in the Philippines. My in-laws are in India. My home is in Singapore.
For years, I coordinated care across three countries, two time zones, and four aging parents — most of it invisible, most of it improvised, most of it done in the margins of everything else.
I knew how to run an operations planning function for a billion-dollar retail group. I did not know how to have a conversation with my mother about what would happen if she couldn't live alone.
That gap is what The Care Executive is built to close
THE BACKGROUND
Almost fifteen years of making complex things manageable.
My career has been in business transformation — designing systems, reviewing processes, and building the kind of operational clarity that helps organizations move from reactive to prepared.
I've worked across the Philippines, Japan, and South Korea, most recently as Head of Operations Planning and Control at SM Supermalls, one of Southeast Asia's largest retail groups. I hold an MBA from the Asian Institute of Management.
I also volunteer as a Care Coordinator with TOUCH Community Services and with Lions Befrienders in Singapore, and I’m pursuing a structured eldercare pathway through the Centre for Seniors — working directly with families navigating the early and middle stages of caring for aging parents.
The through-line: noticing what others overlook, sorting through complexity, and sequencing the right actions before the urgent ones crowd everything else out. That's the same work, whether it happens in a boardroom or a living room.
Why I built this
When I started looking for resources to help me care for my parents well, I found two kinds.
The first was clinical — medical checklists, legal documents, crisis protocols. Useful, but cold. Written for the moment after something has already gone wrong.
The second was emotional — caregiver support communities, stories of burnout and grief. Necessary, but not what I needed when my parents were still independent and I was trying to get ahead of things.
What I couldn't find was the operational middle ground. A calm, structured approach to the years before the crisis — the window when the right preparation still has time to work.
So I built it.
The Care Executive applies the same frameworks I used in corporate transformation work to the unpaid, underestimated work of family caregiving. Not to make it feel like a business. But to give it the same rigor, foresight, and dignity it deserves.
Start with the free Aging Parent Starter Kit.
It's the first resource I built — a practical starting point for adult children who want to get organized before things get urgent.